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This web site southernoutdoorsmannc.com states the following, "Insert text, image or banner ads here, or just delete this text and leave this area blank! Top of the line fishing products can be found at Southern Outdoorsman, NC." We noticed that the webpage also said " Need Fly Fishing gear? No need to go anywhere else but Southern Outdoorsman, NC - Located in Fayetteville, NC." It also said " Southern Outdoorsman has everything a Hunter in NC needs to get the game they want. If youre tired of making your own Fly Fishing flies, hooks, etc. Come in and see Southern Outdoorsman today! Hunting Fire." The header had place your keywords here as the highest ranking optimized keyword.